Our Purpose: Making Dentists Smile

How do we do it? 

By providing our best possible quote, dental equipment solutions and service to help dentists perform better and deliver their best everyday.

But it goes further than that. It's also about celebrating the little moments along the way; the excitement of using new equipment for the first time, the smile inside when a new patient puts their faith in you, and that glow of pride when you see your practice succeed.

At Aluro, we're 100% committed to seeing those smiles more often.

We've been supplying high-quality dental products to NZ Healthcare Professionals for over 20 years

But you might think we've only been in this business a few years by our attitudes and the way we innovate.


We're eager to please.

We go that extra mile to bring the best products to our clients and to help you to make the right choice for your specific needs. We go even further by providing training opportunities and key opinion leaders to meet the demands of dentistry today.

We love what we do.

Honestly, this is a cool industry to be part of and we live and breathe 'dental' and the business of dentistry - even on holiday. We're up with the play on all the latest trends internationally and always happy to share any best practice tips we've learned that can help you and your team.

We love our customers.

You're not just a number to us. We see you. We pride ourselves on building relationships with our awesome clients so that we can provide a bespoke service that makes you feel good about dealing with us and happy to recommend us.

We're big enough.

To get you some great products and pricing, but small enough to make our own rules and react to market changes quickly. You think there's a better way to do things or a product you think we should stock? Tell us - we're happy to act nimbly and change tact if it makes sense.

We've got the best toys to play with.

The number one whitening system in the world, the best composites in the land, new technology, the biggest brands in the business (and the smallest), state-of-the-art equipment and new releases no one else in the market has.

We're not happy to rest on our laurels.

We set the bar high for ourselves. We're always innovating, looking for ways to do things better and to better help our clients. Got any ideas? We're all ears! Perhaps that's why we have improved in our employee survey over the past 3 years from Top 17% to Top 1% in the country - but that will not stop us looking for ways to improve and grow.

We're 100% kiwi.

Although our team members span 6 continents we are totally 100% kiwi. We support local business and reduce our airmiles footprint by manufacturing to a range of our own home brands right here in NZ. We also support issues close to home and work closely on projects with charities KidsCan and Foster Hope.

We care about our planet.

We try our best to look at everything we do and audit it to better help our environmental impact. Logistically we buy in bulk and order less times throughout the year, we partner with suppliers that complement our sustainability philosophy and continually source products to use in dentistry that are more earth friendly to give our customers better choices. We're not perfect but we're proud of our progress.

Our Staff Statistics